Recap: Popular Urns with Families in 20242

Trends for Tomorrow

• Gold is making a comeback. While not yet among our top sellers, our gold-plated jewelry and gold-toned urns have seen a notable rise in demand, and we expect that trend to continue.
• Next season, cardinals will steal the show. With their gorgeous beauty, spiritual symbolism, and universal appeal, cardinals are "appearing" on more urns and catching the eye of more families making memorial choices. Expect to see these gain more traction in 2025.
• Beach-themed urns (such as seashells, palm trees, and turtles) are also gaining popularity, particularly among retirees in coastal states like Florida and California, where cremation rates are the highest.
• Cremation Jewelry’s Journey to the Top Cremation jewelry is experiencing a rapid upswing. While memorial jewelry may be smaller and lower in price than urns, these pieces are cherished as a way to incorporate a memorial in daily life—as a fashion choice or even on a keychain.

As we head into 2025, it's clear that funeral homes should be assessing their offerings with customizable as well as classic cremation urns in mind. Families are looking for urns that reflect the unique lives of their loved ones. While trends like jewelry, gold accents, cardinals, and beach themes keep growing, timeless choices like brass, wood, and marble will never go out of style. Plus, these classic materials allow for a variety of engraving options, making them highly customizable. By staying on top of these trends, your funeral home will be ready to meet the needs of families in the coming year.